Are you confused about how best you can use social media
sites Facebook, Twitter, and LinkedIn to grow your
business? These social networking gems have evolved into
sophisticated lead generation and branding tools, and with
the right approach, using them is a fast and inexpensive
way to promote your business.
Following are some quick and easy tips you can use to get
the most out of these social media sites.
Facebook
Don't have a large advertising budget? Facebook offers
several solutions for promoting your business, and most are
free!
For starters, you can create a Facebook page that serves as
your "launch pad." From there you can expand your business
promotion activities by using the "connect" feature (on the
advertising page) to connect your website to your Facebook
account.
You can also create an online group about your business
topic, and invite members to join. The content is created
by members, which is a fantastic soft-sell tool, as well as
a great way to build an online community of people who want
to "see" and hear more from you. As members interact with
your page, they can send links and stories to their
friends, so news about your business can go viral.
Facebook also offers paid-for premium advertising, which
allows you to target individuals who are a match for your
brand. To find out more, click the advertising link at the
bottom of any Facebook page.
Twitter
Twitter is a "mini blog," where posts are limited to 140
characters. Members share with followers what they're
doing right now. Each post or "tweet" can be done by
computer, cell phone or desktop application like Seesmic
(seesmic.com).
Tweets have an extremely short shelf life, so don't expect
them to drive sales like a website or blog. But, Twitter
is perfect for posting announcements (like the launch of a
new product), advertising promotions that link to your
sales pages, sharing useful information about your topic,
or conducting polls of followers.
Always include a strong call to action in your Tweets. To
get started with Twitter visit Twitter.com. To add a
Twitter button to your website that links to your Twitter
URL, Google "twitter button" to find a good selection!
LinkedIn
LinkedIn is a more traditional business-to-business
platform for networking. It is best used to develop
business relationships, and companies use it to seek and
harvest new talent. Individuals can also use LinkedIn to
find the "right companies to work for" and "do business
with," as well as connect with others who already have a
connection within those desired companies.
Action Steps to Make Social Media Work Better for You
From these three social media and business promotion tools,
decide:
1. Which one(s) you want to use
2. What type of information you will post
3. How often will you interact with your audience (post)
Doing these steps will put you on the fast track to quickly
and easily promote your business!
Copyright 2009, Bonita Richter
About the Author:
Bonita L. Richter, MBA, teaches coaches, consultants, and
solo professionals how to market their businesses to
increase sales , income, and generate wealth. To download
her popular and *FREE* Money and Marketing spreadsheet
tools, and BONUS gifts visit ===>
http://www.Profit-Strategies.biz/Templates.html
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